Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses.
With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. Share your opinions about this product with other Makro shoppers. By submitting this review, you agree to the terms and conditions.
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It's a dry read, but it is a nice breadth of information for entrepreneurs. Rebel Ideas Power of Diverse Thinking. In The Spotlight. Find a Makro Store or Locker. Ryan Helster rated it liked it Oct 17, The truth is, many of the principles covered and advice doled out have not changed.
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